The Clubhouse
Welcome to The Clubhouse, where sports, marketing, and creativity meet. Here we share fresh takes, smart insights, and real stories from the world of sports marketing. Grab a seat, get inspired, and join the conversation.
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How a 50-year-old tournament became a must-follow.
BNP Paribas Nordic Open, the world’s oldest indoor ATP tournament, didn’t just fill the Royal Tennis Hall in Stockholm in 2025. It filled people’s feeds. After partnering with sports-focused communications agency IngagerSports, the tournament’s social media views exploded by roughly 450% compared to 2024.