En avsutad bild av ett bibliotek med bokhyllor, bekväma fåtöljer och bord, allmän belysning

The Clubhouse: Sports Marketing Insights and Creator Strategies

Welcome to The Clubhouse, where sports marketing, creator marketing, and creativity meet. Here we share fresh takes, smart insights, and real stories from the world of athlete partnerships and sports business. Grab a seat, get inspired, and join the conversation.

En person kastar en röd bordtennisracket mot ett bordtennisbord.

Why the best athlete partnerships are built for the long run

Instead of appearing once during a big moment, brands are becoming part of an athlete’s daily routine. Training sessions, travel days, recovery, and preparation now matter more than a single sponsored post. When fans repeatedly see a brand naturally in an athlete’s life, it feels real. And in sports, authenticity travels much further than advertising.

En golfbana med sandbunker och ett vattenhinder, med mĂĄnga ĂĄskĂĄdare och ett clubhouse i bakgrunden, under en molnig himmel.

Golf goes viral: From LIV Money to Good Good’s PGA Tour debut

Golf, once stereotyped as an old boys’ club on manicured greens, is teeing off into a vibrant digital era. With social media democratizing access and disruptive leagues like LIV Golf injecting Saudi billions, the sport’s business landscape is evolving faster than a Rory McIlroy drive.

F1

How Drive to Survive on Netflix became F1’s Best business move

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Kvinna som dricker ur en termos i ett mysigt, träinslaggt rum med kläder och bilder på väggen.

How content creators became
powerplayers in sports

In an era where a viral TikTok can rival a stadium roar, content creators are increasingly shaping the sports world. Not with wins, goals, or contracts, but with cameras, charisma, and content. These digital voices are helping redefine traditional roles, from marketing partners to unofficial league ambassadors, showing that you don’t need to score goals to influence the game.

Jasmine Paolini

What makes a successful Brand x Athlete partnership?

Tennis spelare i en match, förbereder sig för att slå bollen på en tennisbana.

At IngagerSports, we believe that successful collaborations between brands and athletes are built on authenticity, alignment, and measurable impact. In this article, we outline what makes partnerships work and how to choose the right athlete for your brand.

How a 50-year-old tournament became a must-follow.

Stockholm Open, the world’s oldest indoor ATP tournament, didn’t just fill the Royal Tennis Hall in Stockholm in 2025. It filled people’s feeds. After partnering with sports-focused communications agency IngagerSports, the tournament’s social media views exploded by roughly 450% compared to 2024.

Kvinna som tränar curling i ett mörkt rum, med fokus på henne och curlingstenen.

How smaller sports create profiles that stand out on a global stage

Smaller sports have a unique way of bringing out bold, recognizable personalities. It’s not a coincidence. Compared to the biggest sports, they operate with different structures, incentives, and ways of capturing attention. In these environments, raw and unpolished talent gets the space to grow.

Sponsor Logos

Athletes are the new media channels: What it means for media buyers.

For a long time, sports sponsorship was mainly about visibility. Logos on shirts, naming rights for arenas, and TV exposure were the main currency. That model is now changing. As athletes build their own audiences on social media, the balance is shifting.

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