Formula 1: Speed, Stars and Billions.
Formula 1 has transformed from pure racing into a global entertainment powerhouse. With Hollywood involvement, booming social media, and billions in revenue, the sport is advancing at a rapid pace.
Formula 1 (F1), owned by Liberty Media, reported revenues of $1.126 billion in Q2 2025, a 41% increase compared to the same period last year. Broadcasting rights, sponsorships, and the buzz surrounding the Brad Pitt-led Apple movie contributed to the growth. Annual revenues are expected to pass $3.5 billion.
The financial model is strict but rewarding: 50–60% of earnings go back to the teams as prize money, while cost caps regulate spending ($135M per team, set to rise to $215M in 2026). At the same time, F1 continues to reinvent its fan experience through premium hospitality, social media content, and digital activations.
👉 Want to know how your brand can accelerate its presence in the sports world? Contact IngagerSports.
Sources:
