Ahead of Wimbledon 2025, we introduced Italian tennis superstar Jasmine Paolini on TikTok, sharing content that follows her journey on and off the court, with both highlights and challenges along the way.

The goal was to give fans an authentic look at how she trains, prepares, and experiences life around the biggest tournaments. Some videos come from her coach, some from the WTA, the tournaments, and we also capture our own material to showcase unique behind-the-scenes moments. The combination creates a feed that feels personal, engaging, and fun to follow.

TikTok is one of the world’s most influential platforms, and sport is a growing part of it. When content stands out and feels genuine, the reach can grow rapidly. Within the first two months, Jasmine’s TikTok has already passed 25 million views around the world.