Breaking through the massive flow of content on social media is a constant challenge. Brands need to be seen and heard, and also build their presence in a credible and long-term way.

Virtune has been made relevant among sports fans in Sweden through collaborations with two strong and very different profiles. Truls Möregårdh, the table tennis superstar, two-time Olympic medalist, and one of the most recognized athletes in both Sweden and China. Alongside Truls, Christian Eklund – former hockey player, YouTuber, Instagram personality, and father of the next generation of NHL players – has helped spread the word about Virtune.

This is a long-term collaboration built on credibility, frequency, and clarity, aimed at strengthening the brands of everyone involved while also keeping the audience engaged with content that is both interesting and entertaining.

Strong voices, authentic stories, and content that fans actually want to see