Breaking through the endless flow of content on social media is always a challenge. Brands not only need to be seen and heard, they also need to build something that feels real and lasts over time.

Virtune has made a name for itself among sports fans in Sweden through collaborations with two strong, but very different, personalities. Truls Möregårdh, the table tennis superstar and two-time Olympic medalist, is one of the most recognized Swedish athletes both at home and in China. Alongside him is Christian Eklund – former hockey player, YouTuber, and all-around social media personality, as well as the proud dad of the next generation of NHL talent. Together, they’ve helped bring Virtune to a broader audience.

This is a long-term partnership built on trust, consistency, and clarity. One that strengthens all the brands involved while keeping fans engaged with content that’s fun, genuine, and worth watching. Strong voices, authentic stories, and the kind of content people actually want to see.